How did you attract/address your audience?
To support the media piece it is necessary to attract and address the audience. Using techniques such as uploading posters, videos and general advertisements to televisions, radio stations and social medias. Putting these advertisements on specific websites, not just Facebook and Twitter would be of great benefit. These posts could be displayed on a website called ‘HNN’ or Horror News. Websites like these promote horror movies in particular, inserting reviews, releases and trailers. It could even be possible to release merchandise in order to create synergy for the product including t-shirts, cups, coasters and much more.
Some film trailers also have links to other films saying ‘the director that brought you…’ or ‘if you liked…you’ll like…’. The film could also use these types of techniques to advertise to the public as people who like the genre of horror would therefore feel encouraged and confident that the film will be good.
The action in the trailer itself would help address the audience. Regarding the genre of horror, the techniques such as eerie music, ghostly figures and a murder mystery could help intrigue the audience; the fact that other popular horror films like ‘The Omen’, ‘Paranormal Activity’ and ‘Cabin in the Woods’ use these types of codes and conventions also may make the film more anticipated. The typography also suits the genre and the audience will be able to recognise the type of typography.
This type of typography, however, would not work for our title of “Alice’s Secrets” because of the sophistication. Alice’s Secrets would be less of a straight up horror and more of a psychological horror like “Silence of the Lambs”.Furthermore, the colours of black and red are usually used to connote blood, evil and death so would give the game away. As the black fonts look like scratches on a piece of wood from a knife, this font would maybe work great with horrors based in the woods.